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PUTTING DOWN ROOTS:
A Delightful Blend of
Gardening Wisdom, Wit
and Whimsy
$10 + $2 for shipping
by Cliff Johnson |
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HOME > CLIFF JOHNSON MARKETING |
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CLIFF JOHNSON MARKETING
Long before I began writing gardening columns, I spent many years communicating in the fields of publishing, advertising and public relations. I continue working professionally in those areas and offer the following background on Cliff Johnson Marketing, my marketing-consulting business. If I can help you with a marketing challenge or opportunity, please contact me by phone or email.
Cliff Johnson Biography
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MISSION
Cliff Johnson Marketing helps leaders clarify their vision and creates innovative strategies for transforming their vision into reality. |
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SUMMARY
35 years experience as professional communicator. Principal strengths are in marketing strategy development, creative concept development, writing (all types), presentations and group facilitation. |
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CAREER HISTORY
1969-1972 Editor, Miller Publishing Co., Minneapolis
1972-1976 Vice President, Account Executive, Editor, Bill Dorn Associates, Minneapolis
1976-1982 Account Supervisor, Personnel Manager, Wm. L. Baxter Advertising, Minneapolis
1982-1988 Vice President, Group Supervisor, Account Executive, Peterson-Morris MacLachlan, Minneapolis
1988-present President, Cliff Johnson Marketing
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VOLUNTEER ACTIVITIES
Past president, six-year board member, University of Minnesota COAFES Alumni Society (College of Agricultural, Food & Environmental Sciences)
Master Gardener, Tree Care Advisor, University of Minnesota Extension Service (volunteer program)
Past president, North Central Chapter, National AgriMarketing Association (NAMA)
Member, Carver County Extension Committee
Active in Charis/Pathways Prison Ministry (Waseca FCI)
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CONSULTING SERVICES
Strategy & Planning
Market studies, target-market analyses, SWOT analyses, product positioning and competitive strategy development
Corporate vision, mission and organizational culture analysis and training
Marketing/communications plans
Group/team facilitation; leadership training
Program Execution
Advertising campaigns (creative/production/media)
Public relations/member relations
Dealer/distributor motivation programs
Direct mail/direct response/database management
Internet/radio/TV/video/photography
Trade shows/exhibits/convention & meeting planning
Writing/editing/speech writing
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CLIENTS/ASSIGNMENTS/PROJECTS (partial list)
West Central Cooperative
(SoyPLUS/SoyChlor/SoyPower)
AgriChem, Inc.
Blakeway Worldwide Panoramas
Sparboe Companies
Center National Bank
Minnesota DHIA
Immucel/Kamar
IntAgra, Inc.
Betaseed/Betagold
Farm Credit Services
Field Technologies
Campbell Mithun Esty
5-Star Duroc Pork
Colle & McVoy
Platform Marketing
3M Animal Health
Pillsbury
Hiniker
American Agco
Manna Pro Milk Products
Kamstra Communications
Donaldson Corporation
North American Farm Show
Novartis
J & L Wire Company
Meredith Publishing
Webb/Intertec Publishing
AgDomain.com
Gold Country Seed
Golden Sun Feeds
Bartusek Farms
Waconia Farm & Home
Kuchar Combine Parts
University of Minnesota Extension Service
Oakridge Communications
Klingelhutz Construction
Chaska Building Center
Mercury Waste Solutions, Inc.
ClearSoft Water Conditioning
Chelated Minerals Corporation
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